Category: Blog

When most people think of getting or staying healthy, they probably picture a line of treadmills at the gym or bulky weight equipment. However, it’s easier than ever to stay fit and track results from your home. You don’t even need a ton of extra space to develop a full-body wellness routine and monitor your success. Best of all, as technology develops it’s more accessible than ever. Here are a few fitness technology essentials to build your wellness routine.

Tech to Monitor Progress and Track Results

It can be difficult to understand just how much progress you’ve made if you never measured where you started. Here are a few items to replace the tracking you would get with a personal trainer or the gym:

Smart Scale

A smart scale does more than just monitor weight. They can also determine body composition, including muscle and body fat percentages as well as bone mass and water percentage. For those who are looking to gain muscle and not just lose fat, or are worried about a weight plateau, a smart scale is a vital upgrade from the traditional bathroom scale.

Additionally, smart scales use bluetooth to sync results to your phone so you can track progress over time. They’re even smart enough to track multiple people, so one scale can help the whole family stay on track. And many smart scales can sync directly to your other fitness devices for a holistic view of your health and fitness.

Fitness Trackers

Combine the smart scale with a wearable fitness tracker to see the whole picture of your fitness journey. Some of the most popular wearables are the Apple Watch and Fitbit Charge, which each include a heart rate monitor and automatically track workouts. Newer versions of each are also waterproof. However, the two high tech watches have key differences to keep in mind when deciding between them.

Apple Watch

The Apple Watch is first and foremost a smartphone companion, which works primarily with Apple devices. It comes with the Nike+ app, Apple Activity app, and can work with a number of additional fitness apps on the app store. The newest iteration also includes an ECG application in addition to the standard heart rate monitor, heart rate sensor, and step counters.

However, its best features are not fitness related, like Apple Pay, Siri, and a number of touch screen apps available through your iPhone. The Apple Watch is a great pick if you’re looking for an everyday wearable that also happens to track fitness – and if you don’t mind spending a bit more.

Fitbit Charge

Meanwhile, the Fitbit Charge puts smart fitness first, with its incredible 7-day battery life, built-in sleep tracker, and 20+ goal-based exercise modes. The newest version includes GPS to automatically track workouts, and the Active Zone Minutes feature monitors your heart rate and alerts you when you’ve reached your target heart rate zone during a workout.

The Fitbit Charge isn’t a fully-fledged smart watch, however. While you’ll get call and text alerts to your synced device, you can’t access any apps that do not come with the device. The display is smaller and monochrome, as it puts function above form; the screen shape fits the wrist beautifully while the LED screen is easy to read even in direct outdoor light.

Whichever fitness tech you choose, you’ll be glad to have your activity tracked in real time and remove the extra work logging your next workout.

Build Out Your Home Gym

Now that you’re ready to track your workouts and results, let’s dive into how you can turn your living room into a full-body home gym. Most virtual classes don’t require any equipment, but you may want to invest in some resistance bands, dumbbells, and a yoga mat that you can stash away when not in use.

Fitness Classes

There are more online fitness classes than ever and for a fraction of the cost of in-person fitness classes. When choosing your digital training sessions, try to choose ones from a reputable source and not just what pops into your YouTube feed. You want to know that who is building the routines knows how to avoid injury and properly demonstrate activities

Here are a few popular choices that you can stream or cast to devices like Roku and smart TVs:

• The OrangeTheory YouTube channel (Free): When the COVID-19 pandemic shut down studios, OrangeTheory rose to the challenge and began publishing daily full-body workouts for their members. Today, there are dozens of daily workouts plus extra challenges. However, there is a chance that they could remove these videos once restrictions are lifted and gyms return to full capacity.
• The Peloton App ($12.99/month): You don’t have to own the pricey home bicycle to access Peloton’s comprehensive app. You’ll get access to thousands of live and on-demand classes, including outdoor running, strength training, bootcamp, yoga, and meditation. Non-peloton stationary bike owners often use a tablet to ride with the classes; however, without a Peloton you won’t be able to participate in challenges or the leaderboard.
• Daily Burn ($14.95-$19.95/month): Daily Burn offers a wide range of fitness videos, from beginner classes and dance workouts up to HIIT and advanced strength training. Its live Daily 365 videos are like joining in on a group workout class, which pump up the motivation and keep your daily workouts fresh.

Meet with a Personal Trainer

Just because you’re not going to a gym doesn’t mean you can’t work with a personal trainer to achieve your goals. With personal training, you’ll have an expert by your side to monitor your metrics and help develop a targeted workout routine and even an eating plan. You’ll be able to make the most out of all the fitness technology above while focusing on the results you want to see.

For personal trainers looking for the best tech to improve their business operations including scheduling, billing, and client management including fitness assessments, try the EZFacility app for Personal Trainers. You’ll save time and be able to spend more energy focusing on your clients.

Over the last year your schedules would not have been as they usually are. As you are now slowly looking towards building your schedule back up with your classes, you may need to add on some additional sessions, such as “Gym” and “Deep Clean”.

As we are all getting ready or thinking about going back to a bit of normality, your class sizes will most likely have changed and the amount of people you can have in a gym has needed to as well. A good way to monitor the amount of people coming into your gym is to add the gym as a class session on to your schedule. For example, if your allowance is up to six people you can create a class size of six for the “Gym”.

To do this, please see the below steps:

• Firstly, you will need to go to your reservation types and add the class on. Click on add reservation type set the title as “Gym” and enter your class size and class duration. Don’t forget to pick out your colour for the class – this will then show on your schedule. Please see below screenshot of how this would be set up.

• Next, go on to your schedule and click on a date and time slot to add a new session. When the pop-up box appears to add in your class information, you will now be able to select “Gym” as your reservation type.
• Confirm the time you want this to run for
• You also have the option to set this as a recurring class. Select option 2 if you would like to do this. You can set the reoccurrence to daily.
• Do this for each time slot you would like, and your members will be able to book into the gym.

Please see below screenshot of how this will look once added to your schedule:

Have you thought about when you are going to have time to clean your gym equipment? Due to the recent situations we all know the importance of making sure everything is clean and wiped down. Why not add in a session to your schedule to clean your equipment after every gym class session or even your usual classes? The reservation type for the class (cleaning session) could be listed as “deep clean” or “unavailable-cleaning”. If you would like to do this follow the steps above and just change the reservation type title.

If you have the self-service online booking tool, the cleaning sessions will also show on your schedule. This gives your members reassurance of the health and safety aspects of your gym.

For assistance on setting up these new sessions, or if youhave any questions, please contact us at [email protected] or via telephone on 020 3327 0480.

What a year it has been for the sports and fitness industries around the world.

Around this time last year, we were hearing rumours about potential lockdowns which ended up being implemented in countries across the globe. Now, we have dates with a roadmap allowing sport and fitness industries to start getting back to business.

In this last year, everything moved to online tools and that seems to be the way forward for the world. People have switched from cash payments to quick and easy online card payments for their ordering and booking needs.

Have you thought about a self-service online booking tool? A system which is easy and quick for your clients to book sessions, buy memberships, and purchase packages.

When you are due to reopen and members start arriving, you may want to reduce the queue times and clients may not want to handle cash payments or wait with other people. Why not give them the tool to manage this themselves with an online service?

Here at EZFacility, we have a self-service online booking tool where your clients can easily manage their schedules, book into classes/sessions, purchase memberships and packages, and manage their invoices. Check out the client experience of the self-service through the following link.

As always, the EZFacility team are here for any questions you might have in regard to the self-service tool. If you want to explore this more and get some in-depth product training and help with your set up you can find out all the options on our client services page.

Let’s move forward from last year and look to progress and have a positive 2021!

Yoga is an ancient practice that has long been heralded for its many health benefits, from improving flexibility to reducing stress. But did you know that doing a short yoga routine before bed can dramatically improve your quality of sleep, as well as your quality of life?

In an age of rampant stress and chronic sleep deprivation, it’s important to know what you can do to fall asleep faster and to improve your quality of sleep.

Below are five reasons you should consider practicing yoga before bed:

1. Calm the mind & improve mental clarity

Oftentimes people have trouble getting a good night’s sleep because they’re unable to clear their minds of mental clutter and stressors. Practicing a yoga routine before bed that focuses on breath technique will help put your body and mind in a calmer state, known as the relaxation response.

The relaxation response is the opposite of the fight-or-flight response, and studies have shown it can be elicited through yoga practice, meditation and deep breathing techniques. When this happens, your body enters a lower state of arousal that helps to clear your mind of worries so you can fall asleep faster and stay asleep longer.

2. Reduce stress, depression and anxiety

For those who have high levels of stress, depression or anxiety, it can be nearly impossible to fall asleep at night. Stress is often a large factor in both depression and anxiety, and people with depression tend to have elevated levels of the stress hormone cortisol. Practicing yoga before bed can help lower cortisol levels and release tension by stimulating the parasympathetic nervous system, which helps your body and mind feel more relaxed and contributes to a better night’s sleep.

In fact, a study by Massachusetts General Hospital found that the physiological state one can achieve through the three yoga elements of posture, breathing and meditation produced an immediate change in energy metabolism, immune function and insulin secretion. Insulin secretion can trigger the production of serotonin, the “feel-good” neurotransmitter that is sometimes artificially stimulated by anti-depressants.

3. Relax muscles & ease joint pain

After a long day of work, many people experience nighttime aches, joint pain and muscle tension. This is especially common among the elderly, people who work on their feet all day, as well as those who work desk jobs. Practicing yoga and stretching before bed will help release any muscle tension you built up throughout the day, which is essential to achieving a good night’s sleep. It will also help to relax your shoulders, neck, legs and more.

4. Renew your body

Two main ways yoga can help renew your boy is by helping to release toxins, and by increasing the circulation of oxygen. Toxins are often stored in organs and tissue, and yoga can help to release them from the body through various twists, folds, stretches, and sweating. Yoga also helps to release mental and emotional toxicity through meditation and deep breathing.

Pranayama, sometimes also referred to as breathwork,is a type of breath technique that improves the circulation of oxygen in your body to help reduce stress, improve mental clarity and improve physical health. Another added benefit to focusing on breath technique before bed is that it can help with other sleep-related problems like snoring and sleep apnea, both of which can be caused by incorrect breathing.

5. Improve quality of life

Sleep is essential to overall health, and better sleep leads to an improved quality of life. The amount of time and the quality of sleep we get directly impacts how we perform every day. Sleep is meant to occupy a good portion of our lives because that’s when our bodies can gather the energy required to complete daily functions and to process complex thoughts.

Without adequate sleep, both the body and mind suffer, rendering it impossible to perform to the best of our abilities. One of the easiest and most effective ways to improve your quality of sleep, and ultimately your quality of life, is to practice a yoga routine every night before bed.

For more health and fitness-related resources, click here to visit our main blog page.

Throughout 2020, we talked a lot about how the COVID-19 pandemic disrupted the global fitness industry and how exercise professionals needed to constantly adapt to changing circumstances, and to find new ways to deliver fitness solutions.

While many had hoped the New Year would usher in a return to normalcy, a new strain of the coronavirus, said to be more rapidly transmissible, has perpetuated the cycle of uncertainty about what the future of the health and fitness industry will look like.

Though no one can say for sure what the remainder of the year will look like, below we’ve outlined several ways personal trainers can provide additional value to consumers in 2021:

1. Shift focus to overall health & well-being

Before COVID, many exercise professionals pitched services aimed at helping consumers lose weight and gain muscle tone. This made sense, especially around the New Year when many peoples’ resolutions typically centered around weight loss. Post-pandemic, however, many consumers seem to be more interested in understanding what types of physical activity most effectively boost the immune system to promote full-body health and well-being.

2. Keep cleanliness & hygiene at the forefront

The uncertainty around how the coronavirus can be transmitted created widespread panic and fear that led to months-long business closures. Even after gyms and health clubs have been allowed to reopen—permitting they passed safety inspections and were able to prove their sanitization procedures were safe and effective—there still remains a heightened sense of concern among many consumers. Now more than ever, it’s important for exercise professionals to effectively communicate the cleanliness and hygiene standards they have in place to help ease patrons’ minds.

3. Provide consideration for at-risk populations

Last year we saw many businesses begin to offer special consideration to the at-risk and elderly populations by providing blocks of time when they could shop. This year, we expect to see more exercise professionals and health clubs follow suit by providing high-risk groups with more opportunities for physical activity in the form of individualized training programs, small group training programs, and at-home training programs.

4. Expand your reach

Social media continues to be the leading way consumers search for health and fitness-related information. Exercise professionals who are social media savvy and build a following on popular platforms like Facebook, YouTube, Instagram and TikTok will be more successful at attracting new business. If you’re not familiar or well-versed on how to navigate the most popular social platforms, now is the time to start learning.

5. Increase online offerings

COVID was the impetus behind the fitness industry’s shift to digital. But even now that gyms and health clubs have reopened, the desire for on-demand workout routines, remote fitness coaching and online personal training programs continues to grow. In addition to being more convenient for many people, virtual options provide a worry-free, safe and effective means for physical activity. 

While the coronavirus changed the fitness industry as we knew it, the good news is that the general public is now more aware of—and interested in—how physical activity contributes to overall health and well-being. The way fitness is delivered and consumed will continue to evolve throughout 2021, but exercise professionals who are able to adapt and embrace changing circumstances have the potential to recognize tremendous growth opportunities.

To learn how our personal training software can help manage all aspects of your business in one easy-to-use system, click here to sign up for a free trial and online demonstration.

As you look ahead to the new year, it’s the perfect time to make a plan for success. Setting goals and finding ways to measure the business impact of your marketing will help you to find out what is and isn’t working for your studio. You’ll be able to optimize your efforts to get the most out of your time and money investments.

In this post, we’ll share ideas on what to include in your yoga marketing strategy to attract new students and keep your current students engaged.

Choose Your Marketing Strategies

You’ll find that there are dozens of avenues you can take to market your yoga studio. So where do you start? It’s important to mix both digital marketing and offline marketing to reach the widest possible audience. You’ll find that it’s easier to track ROI and reach your target audience with digital, but offline marketing provides the opportunity to build deeper bonds within your local community which can lead to lasting relationships.

Offline Marketing Strategies

If you haven’t already, consider joining your local chamber of commerce and connecting with other small business owners. When you go to networking events and present your business, offer special chamber-only discounts to try out your classes. Collaborate with like-minded local businesses (health food stores, nutritionists, massage therapists) to create wellness packages. Brainstorm ways to reach the employees of a business, such as by offering a short seminar of yoga poses to do throughout the workday.

Digital Marketing Strategies

Digital marketing allows you to launch a marketing campaign more quickly with much more nuanced tracking—whether you’re looking at email opens and clicks or social media follows. The most common digital marketing strategies for small businesses include:

• Website and blog posts
• Social media marketing
• Email marketing

Managing all these channels and spending time to create content for each will be a huge time investment, which is why it’s so important to make a plan around how you’ll handle each one. The first step to success is to find a system to manage all your accounts in one place, making it easier to handle posting and updates.

For instance, with EZFacility for yoga studios, your website and marketing tools are in the same system that manages your studio, so it’s easy to jump from one task to the next. Plus, the simple email builder includes pre-designed templates, so you spend less time focused on the details and more time reaping the rewards. And, EZFacility websites are fully responsive and search engine optimized so you’ll be found online.

Once you have your social media, email, and website accounts in one place, you can create your marketing plan. Here’s how to get started for each channel:

• Website and Blog: Create a content calendar outlining which topics you want to cover on your blog and when you want them to go out. Consider promotions you may run around holidays and special events and work backwards to plan when you need each article to be written and edited in order to be published before you need the content for email campaigns and social media posts.
• Social Media Marketing: Similar to your blog calendar, you’ll want to plan exactly when you’re posting different kinds of content on social media to keep your feed fresh and interesting. Talk to your yoga teachers to see if they would be open to creating a post a week for the business. And think of a unique hashtag for your students and members to use to share content that you can re-post from your brand account. Finally, make your content work harder for you. Don’t be afraid to post the same content to both Instagram and Facebook—they’ll reach different audiences depending on where your customers spend more time.
• Email Marketing: Whenever someone comes to a yoga class at your studio, be sure to collect their contact information so you can reach out and stay top-of-mind. Share special promotions, referral deals, and class schedules and updates to keep new and old members alike abreast of what’s happening at the studio. To keep your updates interesting, consider also developing a monthly newsletter including member spotlights, trainer interviews, and links to your blog.

Focus on What’s Working

When you’re running a small business, it’s vital to make the most out of the time and money you invest into the business. While it’s important to diversify your marketing efforts to reach people both online and offline, you also should spend the most time on the areas that are providing you with the most value.

Maybe sharing yoga poses on Instagram is driving engagement among existing students but isn’t driving new people to practice yoga at the studio as much as your website. You’ll want to keep up your Instagram presence, but maybe pull back on the time you spend interacting with other accounts and put that time towards building your SEO.

With EZFacility, not only will you be able to manage the day-to-day operations of your studio including membership, payment processing, and teacher scheduling, but you’ll also be able to see promotion engagement, lead conversion rates, and referral reports. Find exactly what is working for your individual business and hone your efforts where they count. With these tools, you’ll be able to build the perfect yoga studio marketing plan for your business.

If your New Year’s resolution is to get healthier, you’re not alone. About half of the people who made a resolution going into 2021 are planning on exercising more, losing weight, and eating healthier. For people who are looking to focus on their health for their 2021 resolution, we want to offer some tips to help you stick to your goals and feel great all year long.

1. Prepare for Success

Before you enroll in that weight loss program or splurge on pricey exercise equipment, do some homework to determine where you’re currently at, what your goals could look like, and how you’re going to work towards them.

First, talk to your doctor about what you want to achieve. They’ll be able to recommend where to start based on where you are physically and mentally. They may also refer you to a dietician to help you develop healthy eating habits and a diet plan you can stick to.

Next, consider talking to a personal trainer to develop a workout routine. With your trainer, you can set realistic goals to work towards and break down smaller benchmarks for success along the way.

2. Create a Plan

Based on what you’ve discussed with your doctor, dietician, and trainer, you’ll be able to schedule your activities to integrate wellness into your life, rather than treating it as an afterthought. This will make it more likely that you’ll treat health and fitness as part of your lifestyle, and you’ll be more successful at staying on track.

Dedicate a time every week to meal plan, grocery shop, and prep your meals for the week. Set your schedule with your trainer and block time off for your activities. Whether it’s an hour-long yoga class or a fifteen-minute lunchtime walk, treat these appointments as non-negotiable. If you’re starting out with shorter exercise blocks, getting in the habit of blocking this time for yourself will help you in the future as they get longer.

3. Involve a Friend

It can be intimidating to tell a friend about your goals, especially when they’re around weight loss. But involving another person in your journey can be the best way to improve accountability and provide support when you need it most. Whether you have someone who wants to play tennis with you once a week or someone who you can just text for some encouragement when you’re feeling down, leaning on your social circle is one of the best ways to achieve success. 

4. Don’t Overdo It

When you’re starting out, it’s common to feel motivated to go all-out. But just because you’re focused on your fitness goals doesn’t mean you should lose sight of the process. After all, you want to be building better habits that result in a healthier lifestyle—not to run a 5k once and never run again. Pushing too hard or making too many big changes at once are a surefire way to cause burnout and a return to your old ways. Plus, over-exercising before you’ve set the foundation can lead to serious injury. Keep in touch with how you’re feeling to build up to where you want to be.

5. Be Realistic

The best way to reach your goals is by making them achievable. After all, if you reach your goal, you can always set new ones! But setting an unattainable initial goal can result in discouragement and lead you to give up too soon. Again, work with professionals to decide what goals can look like for you. Maybe it’s to run a 5k, lift a certain amount of weight, or bike a certain trail by the end of the year. Whatever your goals are, it’s important to avoid injury and prioritize how you feel—both mentally and physically.

You probably started teaching yoga because of a passion for yoga. But, any small business owner knows that profitability is the key to be able to continue doing what you enjoy. In this article, we’ll help you to find ways to become a successful yoga entrepreneur so you can get back to focusing on your students and your practice.

More than Teaching Yoga

Running a yoga studio is more than scheduling classes. A yoga studio owner also acts as a hiring manager, finance department, and customer service manager. You also need to focus on student satisfaction to keep loyal students coming back while also reaching new clients.

At the end of the day, students come to classes that are conveniently located, fit within their schedule, and that have teachers they enjoy. While you may not be able to control the location – unless you own multiple yoga studios – you can cater to other needs.

Hiring Yoga Teachers

When hiring your team, choose yoga instructors from different backgrounds and practice areas. Then, vary the class schedules so that your clients can try different yoga teachers on different days. When a yoga teacher is a good fit for a student, you have a great chance of building loyalty and keeping that student coming back week after week. By hiring different types of instructors, you’re more likely to find a great fit for more students across your schedule.

Developing Yoga Instructors

As you know, in yoga there’s always room for improvement – and not just for your students. Be sure to offer your instructors the time and flexibility to attend teacher training and development classes. Not only will you help improve your instructors’ capabilities, but you will also become a more prestigious organisation. With a focus on quality, you can even eventually increase class prices without facing a decrease in membership.

Diversifying Revenue Streams

Many people who love teaching yoga may cringe at the business speak around revenue streams. But, offering products and services aside from only yoga classes is a great way to help your bottom line.

Carry necessities that new students may need like yoga mats, yoga blocks, towels, and water bottles. Offer branded yoga apparel so your clients can share your business name wherever they go. You can use a service like Bonfire that prints shirts when they get ordered so that you don’t have to invest in carrying inventory. And don’t forget to publicise gift certificates to make it easy for your students to gift classes to their friends.

Consider launching an online pay-to-access library of class videos to let members practice even when they aren’t in the studio. Or, offer private workshops and one-on-one training to let students take practicing yoga to the next level.

Finally, partner with other small business owners to offer packages. Sell bundles with local nutritionists, life coaches, masseuses, and other health service providers. Creating a referral network is a great way to share like-minded customers and grow your business.

Focus on Building a Successful Yoga Business

To take the stress out of managing your yoga studio, running a successful business focused on profitability is key. That means you need to keep the back office running smoothly, including class scheduling, collecting membership dues, and managing payroll and staff.

With our yoga studio software, managing the business side of your studio is a breeze. You’ll even get a branded mobile app to let students book classes, text the studio, and update payment information. You’ll finally get to step back from manually managing admin tasks and get back to doing what you love.

The COVID-19 pandemic has impacted everyone in different ways. Fitness professionals are one group that have been hit the hardest by gym closures and stay at home orders. The fitness industry has had to adapt to day-by-day changes to operating protocols. Some governors have ordered all gyms to close while others only limit hours. And regardless of what the local government allows, you need to keep your clients’ safety and comfort as your top priority.

With ever-changing health news, personal trainers need to make a plan to keep their business growing through the pandemic. Read our guide for personal training during a pandemic.

Provide Distance Training

The key to training from afar is by creating an exercise experience that gives real value to your clients. Anyone can find workout guides through websites, but people come to you for personalised help with their goals.

• Cardio: Monitor cardio performance with a mix of services like Strava and FitBit. Offer new ideas to help mix up cardio by doing research on nearby biking and hiking trails.
• Weight Training: Collaborate with your client to find out what is possible at their home. If they don’t have weights, are there items around the house they can use for at-home strength building? Deliver some resistance bands to help build strength without taking up a lot of space.
• Flexibility: Create a YouTube playlist for each week with new routines or create your own videos to use across all of your clients.
• Performance Monitoring: Use a personal training software to schedule one-on-one appointments with your clients to act as a resource for them. Ask not just about physical performance but also find out how they’re feeling. By offering additional support, you can help them stay motivated and focused on their goals.

Offer Training at a Gym

For those who are in areas with open gyms and fitness centers, making your clients feel safe and comfortable is key. Talk to your gyms owners to ask about their safety protocols for the gym and locker rooms before you bring your clients. Ideally, they will limit the number of people allowed at any one time and increase their cleaning routines.

While working with your clients, do your part to make sure that you and they are wearing a mask and social distancing at all times. Thoroughly clean machines and weights at every step.

With the increase in remote work, your clients may have more flexibility around their schedule. Find out if they can change their training sessions to coincide with the gym open hours that are the slowest.

Even if your fitness club or local gyms reopened, you should keep an eye on public health updates to monitor COVID cases in your area. You may want to switch to outdoor exercises, distance training, or at-home bodyweight exercises if you or your clients feel unsafe.

Host Group Fitness

Outdoor group fitness classes are a great way to build community in a safer space. Find a park with plenty of open space and ask your clients to bring an exercise mat. Space everyone out at least 2 metres apart before allowing attendees to take off their masks.

Lead the group in cardio, flexibility, and body weight exercises. You’ll see an increase in motivation and camaraderie when your clients have others to keep up with and compare themselves against.

You can even consider creating a private Facebook group for your clients to connect with one another. They’ll encourage one another to attend and help you get everyone excited for the next training session.

Stay Connected

2020 offered new challenges to fitness professionals across the industry. Even if you have a gym open near you, your clientele may not be ready to go. But it’s still possible to connect with your clients and efficiently manage your business even while we have to keep our distance.

Keep your business running smoothly with a personal training app that allows you to manage contacts, text your customers, and assess clients. Request a demo to see what EZFacility can do for your business.

While the coronavirus pandemic has been devastating to the fitness industry in many ways, one positive outcome is that now, arguably more than ever, people are focused on their health. More and more people are looking for ways to exercise in open-air or outdoor environments, which has made the tennis industry especially attractive. We also know that many people use the New Year as a motivator to kickstart their health and fitness journey, and memberships tend to boom during the early months of the year.

For these reasons (and more!), now is the perfect time for tennis organisations to revisit their marketing strategies and assess what has worked well, what hasn’t, and what can be done to address these three key areas: member growth/attraction, member retention, and profitability.

In this blog we’ll cover five marketing tips to help you grow your tennis club in 2021.

1. Lay the foundation

In order to successfully grow your tennis club, you need to develop a marketing plan with several different marketing strategies included. The first step is to lay the foundation by defining your audience, target market(s) and competitors. Understanding this information is crucial as it will guide your marketing strategies and help you decide what type of language to use, which tools to use in your marketing mix, and the best ways to communicate your message to both current members and potential members.

2. Establish your brand identity

A brand identity is the embodiment of everything your business is and does, and having a strong brand identity is a must if you want your club to stand out from other tennis businesses. Building a brand, much like building your business, is a process. It won’t happen overnight, but with ongoing effort and the right marketing strategies in place, you’ll be able to establish your identity and build long-term relationships with tennis members.

3. Build a dynamic website

Never underestimate the power of a website—it’s the home base that connects everything. Your website is where you can display your mission, showcase pictures of your tennis courts, provide information about your club and its services, link your social media accounts, and demonstrate expertise in your industry.

We live in a digital world, and you should assume the vast majority of potential members will visit your website before they decide whether or not to visit your club. It’s worthwhile to invest the time it takes to ensure your site is well-designed, easy to navigate, and mobile-friendly.

4. Create content that’s compelling

When marketing a tennis club, you need content that’s engaging and tailored to your audience and what they care about—things like educational articles, blogs, newsletters, infographics, webinars or videos. By becoming a credible resource on topics that matter to potential members, you’re more likely to be discovered by the right audience and to grow an engaged subscriber base.

Utilising social media channels is the fastest, cheapest and easiest way to reach your audience, drive traffic to your website, and to establish your brand identity. Social media also allows businesses to control the narrative by deciding what content to share and when. While there’s no magic formula to dictate how often your business should post on social media, consistency is key, so you want to make sure to keep the dialogue going and avoid any prolonged periods of silence.

5. Offer an incentive for referrals

Your tennis members can be your best brand advocates. In fact, word of mouth recommendations from friends or family members make them more likely to purchase that product or service, and trust a recommendation from someone they know more than a social media recommendation.

Providing an incentive for referring friends will not only benefit your business by attracting new potential members and revenue streams, it will create a more fun and meaningful experience for your current tennis members, too. It’s a win-win. You can structure a refer-a-friend campaign a number of different ways, like offering a discount on membership, a cash bonus for a certain number of referrals, or giving away free swag are just a few ideas.

Conclusion

With the New Year just around the corner, now is the perfect time to get your marketing strategies in place to help grow your tennis club in 2021. To learn how our comprehensive software solution can assist with your marketing efforts and ensure your tennis courts are used to their full potential, click here.