According to Deloitte’s 2022 Sports Industry Outlook, the role and duty of sports in society will continue to receive increased attention, with a focus on sustainability and mental health. The study findings also predict the sports industry will continue to see an influx of money from new sources, shifting power dynamics in college sports, more widespread use of emerging technologies, and a greater focus on broader societal issues in 2022.
So even if your indoor football facility business is currently booming, it’s good business practice to always be planning for the future and to pay close attention to emerging industry trends to ensure long term success and profitability.
Read on to learn three examples of sports marketing efforts that can help build your brand, attract potential clients, boost sales, and increase your online presence and digital ranking.
Social Media Marketing
Utilising social media platforms is the fastest, cheapest and easiest way to reach your target market, drive traffic to your website, increase conversions, boost sales, and establish your brand identity and credibility.
Audiences are more dependent on digital content than they’ve ever been in the past. In fact, one recent global study found that engagement on social media has increased 61% over regular usage rates since the beginning of the COVID-19 pandemic.
But it’s no longer enough for brands to just create content—to succeed in today’s digital landscape, sports marketers need to understand which social media platforms are best suited for their brand, how to create engaging content tailored to their target market, and how to deliver that content to ensure it’s actually seen by the right people.
While there’s no magic formula to dictate which social media platforms you should use or how often you should post, consistency is key. For this reason, it’s a good idea to start by focusing on one or two social media platforms at a time instead of trying to master them all.
It’s also important to remember that social media platforms are always evolving to meet the needs of their users, so you’ll want to review your social media marketing plan throughout the year to make sure it’s updated to reflect the current industry landscape and emerging trends.
Two of the hottest and most rapidly growing social media platforms you should consider using to promote your indoor soccer facility business are TikTok and Instagram.
TikTok
If you haven’t heard by now—TikTok is a pretty big deal. So much so, that TikTok has overtaken Google as the world’s most visited online destination. TikTok is a free, short-form video and social media app, and is available for download on both Apple and Android devices. The major difference between TikTok and other social media platforms like YouTube and Vimeo, is that TikTok is based on small, short video clips.
The impact that TikTok has on consumers’ attitudes and purchase decisions is irrefutable. In fact, the social media giant’s influence is so widely acknowledged that the phrase “TikTok made me buy it” has over 4.1 billion views of the hashtag on the app.
When utilised as a part of your larger social media marketing strategy, TikTok is a highly effective way to promote your indoor soccer facility business by creating fun video content, building a niche community, and tapping into a younger demographic.
(Read more: Why Fitness Businesses Should Be Leveraging TikTok)
Instagram now has over 1 billion users worldwide, and 80% of Instagram users say they use the platform for help when deciding to buy a product or service. Instagram’s strong impact on consumers’ buying journey has created tremendous new growth opportunities in the digital sports marketing space.
Now more than ever, social media users want to build bonds with brands, and they’re more likely to base their buying decisions on a company’s purpose and mission. Instagram is a great way to promote a higher level of transparency, and features like Live Videos and Instagram Stories provide you with unique ways to offer behind-the-scenes looks and interesting insights into your indoor soccer facility business.
With the right approach, you can effectively utilise your Instagram page to increase your number of followers, build meaningful connections with users, and gain unfiltered consumer feedback that you can use to grow your indoor soccer facility business.
(Read more: 5 Ways to Maximize Reach on Instagram)
Text Message Marketing
Text message marketing—also referred to as SMS marketing—is when businesses send text messages to promote their products and services to consumers, provide important updates, and to maintain ongoing communication with their target market.
While text message marketing campaigns can sometimes be more expensive than email marketing campaigns—they’re typically less expensive than many paid ad options, especially on popular social media platforms. And because SMS messaging campaigns offer such a high ROI, they’re considered cost-effective.
Text message marketing and email marketing work similarly—but data shows that SMS marketing campaigns consistently outperform its modern-day counterpart, despite its simple and straightforward nature. Text messaging has six times the engagement as email rate of email, and 96% of marketers using text messages said it helped them drive revenue.
If that’s not enough to convince you—more than 69% of consumers would be extremely likely or likely to connect with a brand to receive SMS customer service, and 58% of consumers believe text messages are the most effective way for brands to communicate.
(Read more: What is SMS Marketing and What Are the Benefits?)
Sports Club Management Software
Sports club management software can help manage all aspects of your facility—from coach and lesson scheduling to player invoicing and payments. It simplifies and streamlines the management, marketing, and scheduling of leagues, trainers, memberships, tournaments, and more—all of which helps increase revenue by saving time, reducing error, and creating a more seamless customer experience.
EZFacility’s comprehensive suite of marketing tools allows you to customise and send advanced email marketing campaigns and automated text messages to develop new customer relationships or nurture leads throughout the buying process. With automated email and text message functionality–you can also ensure clients receive the right information at the most opportune time.
Want to learn more? Schedule a free online demonstration and personalised product tour today.
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