The start of a new year is always exciting for gym and sports facility owners. The influx of new members, and renewed energy can be exhilarating and daunting. That said, it’s critical to ensure you’re ready to handle challenges, meet demands, and stay ahead in a competitive market.
Here is EZFacility’s guide to what every gym and sports facility owner needs to prepare for—and ways to make your gym succeed!
1. Increased Membership Inquiries
Each new year brings with it the “resolution crowd” – a surge of people looking to join gyms and sports programs. Be ready to:
- Streamline your onboarding and registration process to handle higher volumes efficiently.
- Offer a Self-Check in option for current members and free up your staff.
- Ensure staff are well-trained to provide excellent first impressions.
- Offer flexible membership options to cater to different needs.
2. Demand for Personalised Experiences
Today’s fitness enthusiasts are looking for more than just a gym—they want personalised services and engaging experiences.
- Offer tailored training programmes or group classes.
- Invest in fitness assessments and progress tracking tools.
- Build community through events, challenges, or social media engagement.
3. Leagues and Tournaments Planning
If you host leagues or tournaments, now is the time to plan the schedule, coordinate with teams, and promote events.
- Ensure your facilities are in top condition.
- Automate registrations and waiver management to avoid administrative bottlenecks.
- Leverage analytics to refine pricing and optimise attendance.
4. Keeping Up with Technology Trends
The fitness and sports industries are rapidly evolving, with technology playing a significant role.
- Consider upgrading your equipment to include smart features.
- Explore apps or platforms that enhance the member experience such as push notifications.
- Utilise software to track performance metrics, manage memberships, and communicate effectively.
5. Operational Efficiency and Staff Management
With increased activity comes the need for optimised operations.
- Review and update staff schedules to handle the anticipated traffic.
- Conduct end-of-year maintenance checks on your facility and equipment.
- Analyse last year’s data to identify areas for improvement.
6. Member Retention Strategies
While attracting new members is crucial, retaining existing ones is equally important.
- Create a loyalty programme to reward long-term members.
- Check-in regularly with members to boost your facility’s brand using marketing tools to keep them engaged and to assess their needs by way of text and email.
- Focus on building relationships and creating a sense of belonging.
A self-check-in option makes it easy for members to access your facility and gives back more time to your staff to focus on other things.
EZFacility can manage this all – and more!
For over 20 years, EZFacility has simplified these tasks as an all-in-one club management software solution. So, it’s safe to say we know a thing or two on how to keep things running smoothly.
- Membership Management: Seamlessly handle member sign-ups, renewals, and billing.
- Scheduling and Reservations: Easily coordinate classes, personal training, or facility rentals.
- Waiver and Registration Automation: Streamline sign-ups for leagues, tournaments, or special events.
- Integrated Reporting: Gain actionable insights into your business performance to make data-driven decisions.
- Branded App: Empower your members with a branded app for booking, payments, classes, sessions, push notifications, promotions, facility information, business social media accounts, and trainer profiles. With it, you can ditch a physical member card by adding it to a mobile wallet. Get your app listed in both the Apple and Android app stores.
By consolidating your administrative processes into one easy-to-use platform, EZFacility helps you save time, reduce stress, and focus on delivering exceptional experiences for your members.
Remember: The New Year is full of potential, but preparation is key. By addressing key trends, optimising operations, and leveraging powerful tools like EZFacility, you can position your gym or sports facility for success.
Ready to take your business to the next level? Book a software demonstration today to see EZFacility in action and how it can help you in the coming year.
