Author: ezfacility

Energy saving

You'll be Green with Savings & Sustainability

« Blog | Written by ezfacility | | (0) Comments |

Ah, summer. I love winter’s snow, I’m a sucker for the gardens of spring, and fall contains what will always be my favorite holiday (Halloween, of course), but for me summer is hands-down the best season of all. I love the salad-eating, outdoor-exercising, blazing hot energy of it all—the swimming, the relaxation, the air-conditioning.
I know that last item is problematic, and it’s part of a much larger issue. Air-conditioning creates a huge carbon footprint, and if employed without regard to sustainability and energy conservation, it can contribute devastatingly to environmental destruction. However, from a fitness or sports facility perspective, it’s indispensable. Yet, it’s not just summertime air-conditioning that creates challenges. Lighting, energy consumption, heating, material waste—all of these issues affect how you run your facility year-round, how much money you save or spend, and your impact on the environment.
One way to tackle all of these issues at once is to push your facility to achieve LEED certification. Being LEED—or Leadership in Energy and Environmental Design—certified means meeting certain standards in energy savings, water efficiency, indoor environmental quality, and CO2 emissions reduction. The cost of designing and constructing a building that meets such standards is high, as is the cost of improving existing buildings. Maintaining LEED-certified facilities also carries costs. But in the end, the savings associated with LEED-certification, financial and otherwise, make it more than worthwhile. So how do you go about achieving it?
First, adopt a “going green” mindset. Demonstrate your facility’s commitment to creating an environmentally sound space by getting all employees on-board with the notion. It’s crucial that your management team understands the specific goals and considers LEED-related issues in all decision-making processes; if you have a stated company mission and can make LEED-compliance part of it, all the better. Equally important is that your sales team recognizes the power of LEED as a lever for selling your brand. Potential members and customers will appreciate the knowledge that joining your club or attending your practice facility or venue helps minimize environmental impact, and in a competitive market, such a factor can be a crucial selling-point.
Next, to cover the considerable costs of building a new LEED building or bringing an existing one up to speed, consider gaining sponsorship or embarking on a partnership. Local waste companies looking to promote their recycling programs, cleaning companies that market green products, municipal agencies launching new fitness agendas, and businesses with specific, health-related objectives—these are just a few categories from which to seek out sponsors or partners. To find one that’s right for you, you’ll need to do some research, identify the needs and wants of potential partners, and design proposals that meet those needs and wants. Any proposal you come up with should detail how the image, mission, values, and/or green initiatives of the sponsor or partner align with those of your organization and highlight the value of the alignment.
Finally, think both big and small. Reconfiguring your facility to meet LEED standards is thinking big, and it’s a crucial step that involves a good deal of research, commitment, and investment. You also want to make simple changes that might be tiny in and of themselves, yet, add up to a big change, contributing to an environmentally sound approach to running your facility. Install recycling containers next to trash cans. Replace old drinking fountains with newer ones that allow for bottle refills. Consider ways you might be able to buy locally, stocking your juice bar with fruit from nearby farms and getting supplies from companies in your city or neighborhood. Offer discounts at your café for customers who bring their own drinking containers. Tie messages about personal health into ones about the health of the planet. Every little effort makes a difference, and will help make your facility a leader—year-round—in the sustainability movement.

Improve Your Community, Gain New Members

Improve Your Community, Gain New Members

« Blog | Written by ezfacility | | (0) Comments |

Earlier this month, the American College of Sports Medicine released its annual American Fitness Index, ranking the fittest cities in America (congrats to the top three: Washington, D.C.; Minneapolis, MN; and Portland, OR). Boston, a city that prides itself on spiritedness and strength, celebrated to find itself in the top ten. Pulling in at number nine, Boston got points for its high number of farmers’ markets per capita, its high percentage of people using public transportation, biking or walking to work, and its high number of playgrounds per capita. Yet one of the areas in which the city ranked lowest was in access to exercise.
That’s about to change. In May, the Executive Director of Boston’s Public Health Commission, Barbara Ferrer, announced the Boston Parks Summer Fitness Series, a three-month program offering free exercise classes in 18 parks throughout the city. Classes will include, among others, salsa dancing, yoga, tai chi, Zumba, and Zumba Gold.
When a community becomes more aware of healthy living and the role of exercise in improving health and making a brighter future, everyone benefits—including gyms, health clubs, fitness centres, and the like. It’s almost like free advertising for the services you sell. After three months of regularly using a similar service, some people are bound to come seeking your services when the program ends. I guarantee that some facilities in and around Boston will be signing up new members come the end of August.
Chances are, your city is offering something similar. Free, municipally-run, summer exercise programs have become something of a trend in the past five years or so. That trend will only continue to grow. But why wait for your city to do the work? Why compete with your city? Why not become an entity helping your community to get fitter—while introducing the community to the benefits and wonders of your particular facility? You don’t want the summer to end and new exercise enthusiasts going to the gym down the road. You want them coming to yours. Offering a free summer program yourself is a good way to get them to do so.
Of course, as with anything, you have to weigh the benefits with the costs. Still, even a limited program—say, one free yoga class or one free Zumba class per week throughout the summer—will bring new potential members into your club. Once they’re in there, they’ll see what else you have to offer. You’ll be helping the community get fitter, and they’ll be walking out the door with memberships. It’s a win-win opportunity. And who knows, maybe next year, your own city will end up in the American Fitness Index top ten.

Ohio Hospital in Deal to Take Over Fitness Center

« News | Written by ezfacility | | (0) Comments |

In a move toward expanding its services, Pomerene Hospital in Millersburg, Ohio, is finalizing a deal to take over a local fitness center. The deal, still in the works, will give the hospital management over Kinetics Fitness for Life, which offers exercise equipment, studio classes, cardio programs, and wellness sessions to nearly 500 members.
According to the newspaper The Daily Record, Pomerene’s chief financial officer, Jason Justus, said during a recent hospital board meeting that managing and running the fitness center would allow the hospital to align its services with reform in the health industry, emphasizing wellness and preventative care. “With the recent passing of the ACA [Affordable Care Act] health reform, one of the changes has been extending care beyond the actual four walls of the hospital,” Justus said. “That’s the natural evolution in wellness, and this step will help us model that change.”
Eric Willin, COO of EZFacility, a fitness center management software developer in Woodbury, New York, said the move promised to be advantageous for all parties involved. “We have seen more and more gyms, health clubs, fitness centres, and sports facilities partnering with other kinds of institutions and businesses to deliver wellness to communities. Pomerene Hospital’s decision to manage Kinetics Fitness for Life could help bring prevention to the forefront of people’s attention, and it will be exciting to see how this partnership develops.”
The owner of Kinetics, Staush Cass, reportedly approached the hospital, saying he was seeking a community collaborator. Cass said in a statement issued by the hospital that he believes the transition will benefit the center’s current members as well as the wider community. As the agreement is still under negotiation, no decisions have yet been made regarding the details of running Kinetics, according to a the statement.

Features and Fixes

Updated Subgroup Inheritance, Trainer Performance Report, E-mail Procedures and more!

« Blog | Written by ezfacility | | (0) Comments |

Our Development Team is constantly working to improve your user experience with EZFacility. Between major updates, we release small, but important, Features and Fixes that address issues and add useful new options/tools to better help you manage your business with EZFacility. These changes are documented in our Release Notes and can be found in our Support Center under the “Product News & Updates” section.
In life, as well as in business, change can be a trying, yet necessary evil; but it doesn’t have to be. With that in mind, EZFacility’s development team has released updates to better manage the process of change. These updates include changes to the way subgroups inherit edits made to revenue categories, as well as updates to the Trainer Performance Report and E-mail Campaign settings.

Subgroups Will Now Inherit the Parent Group Revenue Category When Edited

Our latest release includes safe guards to manage and edit groups, subgroups and their revenue categories to ensure revenue reports remain accurate.  When editing the revenue category of a group you will now be prompted with the option to automatically update a group’s subgroups with the change.  Please note: To have access to this feature, Subgroups Inherit Revenue Category from Parent Group, must be selected in the Online Registrations section of the Administration page.

Opt-Out Link Can No Longer be Removed from an Email Campaign

In an effort to further comply with federal and anti-SPAM regulations, we have removed the ability to send an Email Campaign without an unsubscribe link.  This will provide all email recipients the ability to opt out of any further communications from your facility.

Improvements to the Trainer Performance Report

The Trainer Performance Report has been reconfigured to include the ability to sort not only by date, but by Reservation Type as well.  With both sort options available, you now have the added benefit of a new ‘Package Type’ column that will display the package being used by the client to book into that particular session.

And More!

In addition to these changes, there were many additional updates included in this release.  For more details, please visit our Release Notes page.

New Jersey Offers Giant Tax Credit to 76ers to Build Practice Space in Camden

« News | Written by ezfacility | | (0) Comments |

The State of New Jersey has awarded the Philadelphia 76ers $82 million in tax credits over 10 years to build a practice facility in Camden, New Jersey. The deal has been called one of the most generous in state history.
In a dollar-for-dollar exchange, the Sixers are allowed to recoup their costs, up to $82 million, for construction of a cutting-edge facility that will serve as team headquarters. Slated to occupy 120,000 square feet on Camden’s waterfront, the facility will provide practice space and equipment to the Sixers, and will include two basketball courts, a fitness training and rehabilitation space, player and coaching staff locker rooms, an audio-video review room, broadcast media facilities, a player lounge, support facilities, and office space. Eventually athletic camps for children and other, similar programming may be offered.
“The scope of this project bodes well for both parties,” said Eric Willin, COO of EZFacility, a sports facility management software developer in Woodbury, New York. “The team will benefit from having a state-of-the-art space in which to train and develop as athletes. And Camden will benefit from an influx of new jobs and the presence of a facility that will draw attention and business to a depressed area.”
Officials estimate that the new facility will create 250 new jobs and hope it lures additional developers to the area. A tax revenue-strapped city, Camden could net $76.6 million over 35 years, the state predicts. According to the terms of the deal, made possible by the Economic Opportunity Act of 2013, the Sixers can use or sell the tax credits from the state as long as they employ 250 people in Camden and stay in the city for 15 years.
Naysayers have questioned how much the facility’s construction will benefit residents and whether a state struggling with budget problems should be offering large-scale tax credits that, in effect, give money away. But supporters are adamant about the facility’s potential to improve the Camden area. “It’s a catalyst for change,” said Camden’s mayor, Dana L. Redd. “I am elated for my city.”

Your ice rink, a stadium, o Sports Facility Needs LED Lighting Right Now

Your Sports Facility Needs LED Lighting Right Now

« Blog | Written by ezfacility | | (1) Comments |

You run an ice rink, a stadium, or some other kind of sports arena, and you’re still using metal halide light fixtures? You have no idea what you have been missing.
Athletic Business, a print and online resource for thousands of sports industry professionals, recently ran an impressive story about the War Memorial Arena, a rink in Syracuse, New York. It is the home of the American Hockey League’s Syracuse Crunch. In 2012, the arena switched its metal halide light fixtures, which had been in place since the facility’s inception in 1951, for LED lights specifically designed for sports applications. The effects were immediate and astounding. First of all, the amount of light hitting the ice during games improved from an average of 105 foot-candles to 217 foot-candles. Simply put, spectators could see the game better. What’s more, the new LED lights have many more functions than the old lights: They can be programmed for effects during pregame introductions. The goalie can be isolated in light. Lights can be made to zoom around the facility. And, just for fun, the lights can turn the ice the exact same shade of blue as the team’s jerseys. As Howard Dolgon, Syracuse Crunch owner told Athletic Business, “The lights give us the ability to do things we couldn’t do before. They’ve become a promotional tool for us.”
But get ready for the best part: The lights save a ton of energy and money. The old metal halide fixtures consumed 263,000 kilowatts of power annually. The new LED ones? During the 2012-2013 season, the power draw was reduced by 87 percent to 32,000 kilowatts. The savings is huge.
Sure, you’ll put a decent-sized capital investment down in order to get an LED lighting system in place, but the savings you’ll reap makes such an investment well worth it. At Weber State University’s Dee Events Center basketball arena in Ogden, Utah, the conversion of metal halide lighting to LED lighting cost about $200,000 (minus $156,000 thanks to utility company incentives). But the arena’s energy consumption has been cut by 70 percent, saving the university $25,000 a year. In addition, because each LED light’s estimated lifespan is 150,000 to 160,000 hours, annual lamp replacement has been eliminated—for the Dee Events Center, that means a good 30 years of usage for each bulb. Jake Cain, the energy and sustainability manager at the university explained it this way to Athletic Business: “I did some different analyses on how this project panned out. If I did purely just the energy savings, it was about an eight-year ROI. If I threw in energy and maintenance, it was like five. If I threw in the utility incentive, now I’m down to about a one- to two-year range for it to pay for itself.”
Within the American Hockey League, LED lighting is gradually becoming the standards. Teams in several cities in addition to Syracuse have made the switch. The same thing is happening at arenas designed for other types of sports as well. There are just so many benefits accruing from LED lighting, that everyone is eager to get in on the great investment. If you haven’t started investigating options for your sports facility, now is the time to begin. Light up your business in a whole new way.

Bringing Sales to the Next Level

Bringing Sales to the Next Level

« Blog | Written by ezfacility | | (0) Comments |

I have a friend who works in the sales department of an education publishing company. Recently, she won an award for having the highest monthly sales for six months running. She and her three colleagues all went through the same training, but she consistently outsells them by significant amounts (and she didn’t even have sales experience when she was hired). She told me that one of her colleagues asked her, “What is it about you? How do you do it?” My friend says she has no idea, but I do: It’s just who she is. She’s friendly to everyone and always upbeat. She really listens to people. She’s a great problem-solver. She never says no to anything. (Yes, I realize how lucky I am to have her as a friend.)

Wouldn’t it be great if she were working for your facility? Chances are, you already have some high-quality salespeople on staff. But how can you help them be even better? How can you take your sales staff from good to great?

1) Start with professional training for your sales leaders. This might seem like a no-brainer, but if you’re hiring experienced people and you’re confident about their ability to cinch a sale, the need for training could be overlooked. In fact, there’s a reason teachers, doctors, lawyers, and others have to fulfill a certain number of professional development hours each year. We all get rusty; especially in sales, when someone is making the same pitch over and over again, it’s easy to lose some of the vitality and charisma — that stuff my friend has—that is crucial to a successful transaction. Plus, the better trained your leaders are, the better trained your whole sales team will be: Solid skills and best practices trickle down. Ideally, you want to let your sales leaders choose their own training programs, ones that suit their personalities and styles.

2) Look for passion and interpersonal skills more than sales experience. Experience comes with time, but passion about fitness? An ease with people, a willingness to see each individual as unique and to truly listen to them, and the finesse required to help customers get their needs met? Those things are hard to fake.

3) If your sales numbers aren’t high enough and training isn’t producing the results you desire, you might have to ask yourself difficult questions. Do you have the right people on staff? Might you have to let a weaker employee go, or find a position that better suits his or her strengths? Do what you can to help naturally good salespeople get better, but know when it’s time to shake up the team.

4) Finally, focus on relationship-building. You want to think about this on a couple levels. First, what is your relationship to your sales team, both the leaders and the people who work under them? Do you have a personal connection to them? Do they know what your goals are and why those goals are important to you? Do they trust you? Second, what is your sales team’s relationship to prospects? Do they make an effort to connect personally? Do they listen to their needs and do whatever they can to fulfill them?

Keep in mind one more thing: Your facility and your staff are going to reflect you. As a manager or owner, you set the tone. If you (like my friend) are open and upbeat yourself, if you really listen to your employees and you tackle problems in creative ways, you’re likely to find that your sales staff (and, for that matter, other employees) do too.

Where Fitness and League Sports Meet

Where Fitness and League Sports Meet

« Blog | Written by ezfacility | | (1) Comments |

There’s a new professional sports league in town. For this league becoming fit isn’t just the preparation for the game—it is the game. The National Pro Fitness League (NPFL) is a new organization that pits co-ed teams of athletes against each other in a range of functional fitness events. Headquartered in Santa Cruz, California, the NPFL has franchises in San Francisco, Los Angeles, Phoenix, Miami, Washington, D.C., Boston, New York, and Philadelphia. Its season will kick off at the end of August and last for six weeks, with the franchises competing in a total of 12 matches and a culminating championship match taking place in early October.

Wow. This is exciting news for fitness facilities and sports facilities alike. What a great development to get behind and support. Even if your facility doesn’t focus on functional fitness or offer related classes, the creation of the NPFL can be a boon to you. Since it will bring both fitness and league sports events to the forefront of the nation’s attention— at least for a little while (especially because, as NPFL Director of Team Development Cassie Haynes pointed out in a recent article, this league, unlike the NFL, MLB, and other older leagues, can be built around technology. The opportunity for fan engagement will be huge).

How can you benefit from the upcoming NPFL events? First, let your members know about them—chances are, they haven’t yet heard about the NPFL. Be the first to fill them in. Get enthusiastic about the league and convey your enthusiasm with posters, announcements, and by having your trainers talk it up. If there are competitors from your region, build up a show of support for them; make the events a bonding experience and a way to motivate your facility’s patrons in their own fitness and league practice sessions.

If you have the space and technology, you might consider setting up a few in-facility viewing events for members (and potential members!). Chances are, you’ve been looking for ways to build community anyway—and if you’re not, you should be! This is another excellent way to do so.

One great thing about the league is that it has the potentially to appeal to a wide variety of audience. It’s co-ed, so both men and women can get behind it. And it’s not filled with just hot young things; for each match, at least two competitors (one male, one female) from each team must be a “Master Athlete”—meaning age 40 or older. What other sport can boast of such inclusion? In spreading the word about the league—in your facility or on social media—you’ll want to stress this aspect of it. There’s something here for everyone.

Finally, can you think of any tie-in events you can stage at your own facility? If you have the capacity for functional fitness training, maybe you can plan for training activities that match a particular competition occurring on a certain day. Or after an event is over, you may have a trainer analyze an athlete’s performance together with clients, and help incorporate lessons to be learned into clients’ own practices. As always, the benefits you reap from such an exciting development (the creation of the NPFL) are up to you: You’re limited only by your imagination. It’s worth spending the time thinking about where you can go with this.

Towson University Sports Center To Get $34 Million, 90,000-Square-Foot Addition

« News | Written by ezfacility | | (0) Comments |

Towson University, in the Baltimore suburb of Towson, Maryland, recently announced a $34 million expansion of its recreation center.
The expansion will add 90,000 square feet to the center, known as Burdick Hall. It will include two multipurpose athletic courts, group exercise studios, and a three-lane indoor running track. The courts will be used for indoor soccer and lacrosse, and the studios will serve cycling classes, martial arts, and personal training. As it exists now, Burdick Hall contains a swimming pool, basketball courts, and a 33-foot indoor climbing wall.
“It’s always gratifying to see a university commit to improving its athletic facilities,” said Eric Willin, COO of EZFacility, a sports facility management software developer in Woodbury, New York. “Doing so sends a message to students, faculty, staff, and alumni that sports and fitness are of primary importance, and it gives members of the school’s community an opportunity to work out or compete to the limits of their abilities. This addition is sure to enhance Townson’s athletics a great deal.”
Towson University fields 19 NCAA Division I varsity teams that compete in the Colonial Athletic Association. In 2013, it constructed a 5,200-seat, state-of-the-art sports arena, which hosts the school’s basketball, gymnastics, and volleyball team. The university also boasts the Baltimore metro area’s third-largest outdoor stadium and a freestanding baseball park.

Colorado Town May Enter Public-Private Partnership for Synthetic Snow Facility

« News | Written by ezfacility | | (0) Comments |

The town of Castle Rock, Colorado, recently signed a letter of intent to enter into a public-private partnership with Weston Solutions, Inc., for the creation of Castle Rock Year-Round Snow Sports Center, a $5.5 million synthetic snow facility.
If constructed, the facility would feature a 107,000-square foot skiing surface, a bunny slope, a tubing run, a downhill mountain bike course, a lodge with restaurant and bar, and a dedicated parking center. The snow-like, synthetic material SnowFlex, tailored to suit Colorado’s climate, would cover the slopes.
Shawn Temple, Development Director of Weston Solutions, said in a statement, “This public-private partnership will serve as a sustainable economic driver for the local community while increasing the town’s tax base and providing a legacy of smart planning that will serve the needs of the community for generations to come.”
There has been some question about the viability of a synthetic snow facility in a state known for its skiing. “If the facility proposed by Weston Solutions is approved by the town, it’ll be interesting to monitor how it does in an area saturated with real snow sports activities,” said Eric Willin, COO of EZFacility, a sports facility management software developer in Woodbury, New York. “Chances are it would thrive. Year-round skiing would introduce new people to the sport and provide daily training, better preparing consumers for actual snow. And consumers wouldn’t have to drive hours outside of Denver for skiing — it would be available 30 to 45 minutes from the city center. That will be a draw.”
The town’s letter of intent allows Weston Solutions to research the feasibility of building the facility. Town council members will review the company’s proposals every six months for up to two years; if a plan for financing the project looks viable, the council will vote on it.